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magazineCateringTheleadingtradepublicationforfoodserviceandeventprofessionalsjulyaugust2013volume19number4PLUSPerfectlyplannedoff-premiseeventsArtoniceDOINGMOREWITHLESSHowtoprotintheageofrisingfoodprices 2CateringMagazinewww.cateringmagazine.com13432 www.cateringmagazine.comCateringMagazine3SEATINGFORTHEElegant.Contemporary.Exclusive.BRIDEGROOMInStock.ReadytoShip.ArmlessChairCornerOttomanBenchCOLLECTION 4CateringMagazinewww.cateringmagazine.com24FUNFESTIVEANDFLAWLESSO-preiseeventswithcoolandcleverdetailsthatcaeowithoutahitch.BYSARAPEREZWEBBER32PRICEISTHEBEEFAsproteincostsescalatecaterersfndwaystocontrolpriceswithoutshrinkingprofts.BYDEANNEMOSKOWITZ6EDITORSNOTE8EVENTSThe2013calendarispackedwithtradeshowswhereyoucannetworkandlearn.10NEWSAroundupothelatestinproductpeopleandeventnewsinthecateringworldtohelpyoustayintheloop.16BUSINESSLeadingeventproductrentalcompaniesgiveusthescooponwhatshotandtrendyparticularlyintablelinens.20PROFILEAprilLucaCOOoDNAEventschatswithCateringaboutoneotheastest-growingeventproductioncompaniesinLosAngeles.DEPARTmENTSFEATURESvolume19number4contentsCoverAsmall-plateshrimpdishfromSantaBarbaraCateringinTempeAriz.244040TRENDSTheexecutivedirectorotheNationalIceCarvingAssociationexplainshowicesculpturesarebeingcratedinmorecreativewaysleadingtoincreaseddemandatspecialevents.44HOWTOReduceyourinsurancepremiumswithtipsromanexpert.48BASICSEco-riendlyservingandpackagingproductsthatdontsacrifcestyleorunction.52mARKETPLACE editorsnoteAsIwritethisImanticipatingtheweddinginlessthanaweekofmycousininMadisonWis.Thisweddinghasbecomethecenterpieceofmyfamilyssummervacationenablingustovisitwithgrandparentsauntsunclescousinssecondcousinsthirdcousinsnearlyeveryoneononesideofthefamilyandmanymoreontheotherduetotheirgeographicalproximity.Wellcomehomewithlifelongmemoriesandmychildrenwillmeetfamilymemberstheyvenevermetbeforeallduetothisoneevent.Itsamazinghowmuchimpactspecialeventscanhaveonourlives.Theyreimportanttotheclientsyesbuttheycanbejustasimportanttotheguestswhoattendthemafactwellunderstoodbytop-notchcaterersandeventplanners.Inthisissueweprolefouroff-premiseeventsthatwereextremelywellplannedandexecutedrightdowntothelastthoughtfuldetailp.24.Excellenteventexecutionalsorequirescarefuladherencetoabudgetwhichistrickierthesedaysasfoodcostsescalate.Onp.32DeanneMoskowitzexamineswhatcaterersaredoingtocombatthesepriceincreasesespeciallywhenitcomestomeatandsh.ElsewhereinthisissueweproleAprilLucaofDNAEventsinLosAngelesaquicklygrowingrmthatproducesstar-studdedaffairsp.20ndoutwhatproductsaremostpopularfromeventrentalcompaniesparticularlyinlinensp.16andtakealookatthegrowingnumberofeco-friendlyservingandpackagingproductsp.48.Wealsohearfromtwoexpertsintheireldsoneonreducinginsurancepremiumsp.44andtheotheronhowicesculpturesarebeingcraftedinevermorecreativewaysp.40.WehopeyouenjoythisissueofCateringandifyouhaveyourownspecialfamilyeventtoattendthissummerhappytravelsCheersSaraPerezWebberEditorsaracateringmagazine.commemoriesinthemakingCateringMagazine60E.RioSaladoParkwaySuite900TempeAZ85281PHONE480.366.6025FAX480.366.5801EMAILinfocateringmagazine.comINTERNETwww.cateringmagazine.comPublisherKlaasDeWaalKlaascateringmagazine.comAssociatePublisherAntoinetteDeWaalAntoinettecateringmagazine.comEditorSaraPerezWebberSaracateringmagazine.comSalesSuzanneBernhardtAdvertisingSalesManagerSuzannecateringmagazine.comMeganCoxAccountExecutiveMegancateringmagazine.comStephanieMitchellAccountExecutiveStephaniecateringmagazine.comAdministrationBarbaraM.RagsdaleAdministrationManagerBarbaracateringmagazine.comCirculationCherriJonteSubscriptionAdministratorCherricateringmagazine.comFoodEditorialDeanneMoskowitzDeannecateringmagazine.comCreativeRandiKarabinArtandProductionDirectorRandicateringmagazine.comWebsiteDomenicaCesareWebmasterDomenicacateringmagazine.comPUBLISHEDBYINTERNATIONALMEDIAGROUPINC.Headquarters6000FairviewRoadSuite1200CharlotteNC28210USAPhone1.704.552.3708KlaasDeWaalChiefExecutiveOfcerAntoinetteDeWaalVice-PresidentCATERINGMAGAZINEispublished6timesperyearCopyrightInternationalMediaGroupInc.2013.Allrightsreserved.SUBSCRIPTIONSUSASubscriptionprice65.00Othercountries125.00IncludesAirMailPostage20Agencydiscountsavailable.SingleprintorE-copy8.00Publishercannotbeheldliablefornon-deliveryduetocircumstancesbeyonditscontrol.Norefunds.Thepublisherisnotresponsibleforthereturnofunsolicitedmaterial.Alleditorialsamplesslidesartworketc.whicharetobereturnedmustbeaccompaniedwithaself-addressedstampedenvelopewhensubmitted.InternationalMediaGroupInc.isnotresponsibleforanymaterialthathasbeensenttoitsofceafteroneyear.Nopartofthispublicationmaybereproducedwithoutthewrittenconsentofthepublisher.POSTMASTERsendalladdresschangestoInternationalMediaGroupInc.CateringMagazine60E.RioSaladoParkwaySuite900TempeAZ85281USACateringthemagazineforcateringprofessionalsmagazine6CateringMagazinewww.cateringmagazine.com LOUISIANAFOODSERVICEHOSPITALITYEXPONewOrleansLAAugust3-52013WESTERNFOODSERVICEHOSPITALITYEXPOLosAngelesCAAugust18-202013EachyearCateringMagazinehasasubstantialnationwidedistributionandcircula-tionsysteminplacewithmanystrategictradeshowandconferencepartners.Workingcloselytogetherwithourpartnerswepromoteandsupportalltheseimportanteventsforourindustryanddistributethousandsofadditionalmagazinesattheseevents.OverviewfromthewellattendedandsuccessfulNationalRestaurantAssociationNRAtradeshowheldinChicagofromMay18-212013.events8CateringMagazinewww.cateringmagazine.comFLORIDARESTAURANTLODGINGSHOWOrlandoFLSeptember22-242013ATLANTAFOODSERVICEEXPOAtlantaGAOctober20-222013AMERICASFOODBEVERAGESHOWMiamiFLOctober28-292013PLEASENOTEOnceadditionaleventsareintroducedtoCateringMagazinetheymaybeaddedatalaterdate.IfyouwishtotargetandpromoteyourcompanybeforeandduringtheseeventspleasecontactourAdvertisingSalesManagerSuzanneBernhardtPhone480.366.6025EmailSuzannecateringmagazine.comMarkyourcalendarsforthese2013eventswhereCateringMagazinewillbedistributed.2013PlannedEventsandDistributionSchedule 10CateringMagazinewww.cateringmagazine.comnewsproductspeopleeventsextrasPRODUCTSYOUCANTLIVEWITHOUTcontinuedonpage12Theseknobbybrownishtubersmaybefunny-lookingandhaveareputationforcausingsomepeopledigestivedistressbutJerusalemartichokesstillmaybethenextinalineofunlikelyvegetablestostarinyourkitchen.TheybecamethenewvegetabledarlingofrestaurantchefslastyearandevenmadetheNewYorkTimesfoodtrendlistfor2013.Amongtheirvirtuesistheirdelicatecomplextastereminiscentofpotatoesartichokesandwaterchestnuts.Anotheristheiradaptabilitytoalmosteverycookingmethodandtheirseeminglyendlessversatility.Similartexturallytopotatoesandlookingalotlikegingerroottheycontributecreaminessandahauntingnuttyavortodishesfromfoamsandsoupstochipsandpurees.Leftrawtheycanbeshavedorchoppedtouseinsalads.NativetoNorthAmericaandunrelatedgeneticallytoartichokestheyarethoughtbymosttohavegottentheirnamefromacorruptionoftheItalianwordgirasolewhichmeanssunowerwiththewordartichokeaddedintributetotheirsubtleartichokeundertones.InseasonfromlateSeptembertoearlyMayJerusalemartichokescomefromtherhizomeofaperennialsunowerHelianthustuberosusthatisnativetotheEasternU.S.anassetatatimewhenindigenousproduceissovalued.JERUSALEMARTICHOKESSunchokesSunrootsHOLDTHECONEThenewClipperConeserverromClipperMillprovidesaconvenientwaytoserveooditemsservedinpaperconesaswellastissueandtulipliners.AvailableinawideselectionocolorstheClipperConecomesintwosizesandcanaccommodate4-8-and10-oz.papercones.Handyconecarrierracksarealsoavailable.Formoreinormationvisitclippermill.com.ATASTEOFSPAINRenownedCheJosAndrsnamedOutstandingChebytheJamesBeardFoundationin2011haslaunchedanewlineooodproductsthatcapturestheavorohisnativeSpain.JosAndrsFoodseaturesproductsromSpainsmostprestigioussmallproducersthatwerehand-pickedbytheche.Theline-upincludesoliveoilsandsherryvinegarsfshandshellfshromtheSpanishseasorseaoodtapastapaspartybasicsincludingcrunchyoliveoilpotatochipsandvegetableclassics.Formoreinormationvisitwww.joseandresoods.com. newsproductspeopleeventsextrasCHILLOUTTheresanewwaytochillwinewithoutthehasslesofthewinebucket.TheCorkcicleisdesignedtokeepwhitewineschilledandbringroom-temperatureredsdowntoamoresuitablecellartemperature.NotonlydoestheCorkciclesolvetheproblemofdrippybottlesandimproperlychilledwineittakesupnoextraspaceonthetableunlikeanicebucket.HereshowitworksPuttheCorkcicleinthefreezerfortwohours.Openwineandpourataste.InserttheCorkcicleintothebottlesopeninginplaceofthecorkandtheCorkciclewillbringthewinetotheoptimalchillingtemperaturefrominsidethebottle.TheCorkcicleisavailableinindustry-exclusivekitsof16Corkciclesandafreezerrackforspace-savingstorage.Formoreinformationvisitwww.corkcicle.com.12CateringMagazinewww.cateringmagazine.comPRODUCTSYOUCANTLIVEWITHOUTPONYUPAthree-quarterscalemodeloftheIronHorseBBQthenewIronPonyBBQisasmallerversionoftheacclaimedlocomotivecookerandcomescompletewithacustomizedsmokingchimney.TheIronPonyfeaturestwocookingareasthegrillingarea27inchesby36inchesaccommodatingupto54hamburgersor162hotdogsatonetimewithanupperrackforbreadandpiesandtheovenareawithfour26-inch-by-26-inchcookingrackswhichcancookeight19-inchpizzasatonetime.TheIronPonyismanufacturedwithauniquegreengrillingfeaturewithinfraredcookingtechnologythatutilizesenergytravelingatthespeedoflight.Itsavailableina100InfraredPropanemodelconvertibletonaturalgasorthe100traditionalCharcoalmodel.Formoreinformationvisitwww.ironhorsebbq.com. EXHIBITORPROSPECTUSEverythingtomakeyouroperationrunfastercleanerbettertastier.NEWPRODUCTS.SMARTIDEAS.INNOVATIVESUPPLIERS.October20-222013GeorgiaWorldCongressCenterAtlantaGeorgiaREGISTERNOWAtlantaFoodserviceExpo.comCMA 14CateringMagazinewww.cateringmagazine.comnewsproductspeopleeventsextrasRationalUnveilsNewSystemforTransportingAppliancesRationalhaslaunchedanewCateringKitdesignedoreventcatererswhocookliveattheirevents.Enablingcatererstotransporttheirtable-topunitseortlesslyandsaelythekitisorallSelCookingCenterandCombiMasterunitsortypes61101and62102manuacturedsince2004.Itcanbemountedunderneaththeunitcomprisingasturdysupport-ingrameandstainlesssteeleet.Carryinghandlesonthesidesensurecatererscantransporttheunittoareasthataredifculttoaccess.Incombinationwithanadditionalstandwithextra-largewheelstheunitscannowbemovedeasilyevenonunevensuracessuchasroads.RationaloersnumerousCookingLiveeventsoranyonewishingtoseethenewproductsirst-hand.Toregisterorindashowinyourareavisitwww.rational-online.com.TheLarkfeldonLongIslandSettoReopeninJulyAniconiccateringhallinEastNorthportN.Y.TheLarkfeldwilldebutitsnewlyrenovatedTuscanVilla-inspiredweddingceremonyandreceptionvenueinJuly.The8mil-lionrenovationbeganinlateOctober2012onthedayHurricaneSandyravagedLongIsland.ManywitnessedthedemolitionothebuildinginthedaysaterHurricaneSandybutewrealizeditwasbychoice.ModeledonItalianvillasthebuildingaccom-modatingupto400guestsincludessucheaturesas20-ootballroomceilingsavintagebarromthe1800sanorangeriewithrusticreclaimedtimbertrussesthatlooksouttoanewstoneandtravertinecourtyardandatwo-story-highlobby.Thevenuehasalsoaddedaoodstylistasushicheandapastrychetothesta.Formoreinormationvisitwww.larkfeld.com.PhotosCourtesyofGlenGraysonaIahoffmanGraysonarChIteCtsllP www.cateringmagazine.comCateringMagazine15SavorChicagosLaBreaRestaurantandWestFoodCourtatMcCormickPlacewereevaluatedbyGreenSealandwerefoundtocomplywiththeGreenSealPilotStandardforSustainableChicagoRestaurantsandFoodServices.ThesustainablepracticesthatSAVORChicagohasinstitutedatMcCormickPlaceincludeReducingthenumberofportion-con-trolledproductsinpublicrestaurantsbanquetsandconcessionfromsingle-servetobulktodecreasetheimpactofsingle-servepackaging.Acomprehensivefooddonationpro-gramthatdonatesanestimated40000poundsoffoodinChicagoannually.SAVORChicagoRestaurantsatMcCormickPlaceReceiveGreenSealCerticationBack-of-the-houseandfront-of-the-houserecyclingandtheuseofbio-degradableatwarestrawsservingdishesandcups.Sustainabilitymessaginginmenudescriptions.Publicrestaurantmenuscreatedwithaminimumof20localandorganicselections.GreenMeetingpackagesavailabletoeventplanners.Atwo-acrerooftopgardenatMcCormickPlaceWestwhichhelpsreducethebuild-ingsheatislandeffectwhileprovidingherbsandvegetablesforSAVORsmenus.Formoreinformationvisitwww.savorchicagomcpl.com. business16CateringMagazinewww.cateringmagazine.comwithbusinssonthisvntntlcompnisgivusthscooponthihottstpoductsAccordingtotheAmericanRentalAssociationARAtheresgoodnewsonthehorizonortheeventproductrentalbusiness.Thelong-termoutlookorthepartyandeventrentalmarketispositiveascorporateproftsandconsumerexpenditurescontinuetoreboundsaysTomHubbellvicepresidentomarketingandcommunica-tionsortheARA.TheARARentalMarketMonitororecastisexpectedtocontinueitsupwardtrajectorywith2.5growthin2013andstrongergrowthinthecomingyears.InacttheU.S.partyandeventrentalbusinesshasbouncedbackstronglysinceasharpplungein2009.AccordingtotheARARentalMarketMonitortheindustryisexpectedtogrowanother3.3in2014and3.7in2015ormoreinormationontheARAvisitwww.ararental.org.SowhatarethehottestproductsineventrentalsWeaskedsomeothetopcompaniesinthemarketwhattheirtop-rentingandtop-sellingproductsareandwhattrendstheyreseeingthisyear.Hereswhattheytoldus.rentaltrendsOneofthemostpopularnewlinensfromTabletoppersInc.isIvoryPetalswhichfeaturessmalldiscsattachedtoasilkyfabrictogiveasoftrosepetaleffect.BySaraPerezWeBBer www.cateringmagazine.comCateringMagazine17RentalsUnlimitedOneothestrongtrendsbeingnotedatRentalsUnlimitedistheongoingdemandorlinen-lesstableswoodenrustictablesglass-toptablesandmetal-toptablesaccordingtoDavidPricevicepresidentoproductdevelopment.OurnewestproductiscalledtheVersaTablehesays.Thistableisavailablewiththemirrorinsertpicturedasolidwhitetopinsertoritcanbecus-tomizedwithaabricinsertotheclientschoosing.Pricenotesseeminglycontradictorytrendsgoingoninlinenrentals.Madonnaandmygrandmother...whatdotheyhaveincommonWeareseeingglimpsesobothineventsthisseasonhesays.Neonandbrightcolorsblackandshinymaterialsandevenblacklaceareinorsomeevents.Forotherspeopleareusingembroideredlinenstexturesforalprintsandverytraditionalpatternsinneutraltonesthatlookliketheycamerightoutomygrandmotherscedarchest.SovintageisinthequestionisjusthowvintagedoyouwanttogoThesayingeverythingoldisnewagainisdenitelytrueandishappeningintheeventdcorbusiness.Youjusthavetondthatspecialtwisttomakeityourownor2013www.rentals-unlimited.netA-1TableclothCompanyA-1TableclothsnewChevronprintpic-turedaboveisgettingalotoattentionromcaterersaccordingtoOrenFoxman-ager.Thezigzagherringbonepatternisprintedineightcolorson100polyesterabricordurabilityandeaseouse.Colorsincluderedroyalblackgoldnavypinkandgrey.Foxaddsthatcompaniesarecontinu-ingtowatchtheirbottomlineswhichisinfuencingtheproductstheyrentorbuyromA-1.Inanattempttoaddstyletotheirlinenswithouthavingtoextendtheirbudgetspartyrentalcompaniesarelook-ingtoadditemssuchastheMajesticFauxDupioninewromA-1TableclothCompanytoalloworthatextrafairwithoutbreakingthebankhesays.Itisareversibleabricwhichallowstheusertwooptionsorthepriceoone.IvoryandCharcoalcontinuetoleadthewayinpopularity.www.A1Tablecloth.comTabletoppersInc.OseveralnewlinensavailableorrentromTabletoppersInc.oneothemostpopularisIvoryPetalswhicheaturessmalldiscsattachedtoasilkyabrictogiveasotrosepetaleect.CustomersareusingitorallkindsoeventsincludingweddingsandundraiserssaysCandyeNanniniCEO.Wealsohaveitindramaticblack.Eithercolorlooksgreatallonitsownorcombinedwithabold-coloredlinen.ThisseasonTabletoppersisseeingsomedistincttrendsinrentallinens.OneothehottesttrendsisusingashadeograyromsilvertocharcoaltoblackpoppedwithcolorsaysNannini.Theaccentcolorscanbeanythingromthepalestpasteltotheboldestjeweltone.Anotherveryhottrendistexturedlinens.Thisincludesembroideredappliqudcrinkledandcrushed.Trycombiningthesetwotrendsorsomeseriouswowwww.tabletopperslinen.comPhotoByCerizoPortraitartiStSWWW.Cerizo.netLEFTLinen-lesstablesareastrongtrendatRentalsUnlimitedwhichnowofferstheVersaTablepicturedwithamirroredinset.EventdesignedbyJanieHaasEvents. 18CateringMagazinewww.cateringmagazine.comSmartBarProductsSmartBarProductsfagshipportablebartheSmartBar5Lisitsmostpopularproductorpurchaseandrental.Thelit-upbarcandisplaypersonalizedadvertisingpromotionalmessagesandeventdcordesignoneasilyremovablecustomizablepanels.TherollingSmartBaroldstolessthan12inchesoreasystorageandcomeswithtwoicebinstworemovablecuttingboardsspeedwellextraoldableshelvingbuilt-inprogrammablemulti-colorLEDlightingandprotectivecover.Intermsotoptrendsinpartyrentalswereseeingalotoneedormulti-colorlightingwiththeabilitytocontrolspeedandcolormatchingsaysAdamRozenCEOoSmartBarProducts.WegetalotorequestsorourSmartBarstolightupwithspeciccolorstomatchasponsorsbrand.ForexampletheItalianliqueurAperolwehadcateredtotheneedortheirbrandedorangecolorandcustomizedtheSmartBarramecolortomatchperectlyaswellastheLEDcolortolightupinasteadyilluminatingorange.www.smartbarproducts.combusinessUltimateTextileStylesandtrendscontinuetobeabouttexturesaysPerryGlickmanpresidentosalesatUltimateTextilepointingtoDelanooneoitsmostpopularlinenspicturedbelowinblack.DelanocrinkletaetaoersanotheroptiontoShalimariridescentcrushandFairmontcrinklesheer.InadditionsaysGlickmanburlapremainsastrongtrendoreventswithrus-ticelegancethemes.UltimateTextilenowoersHavanaauxburlapsocustomerscanchoosebetweenrealandaux.OthertoplinensorUltimateTextileincludeitsMajesticabricwithreversibleDupioniandsatin.Glickmansayscustomersotenswitchbetweenthetwonishesatthesameaairtocreatecontrastedyetsimilarstylesandtones.www.ultimatetextile.com www.cateringmagazine.comCateringMagazine19Stunningmadesimple.FinditallatRentingmakesiteasytosayyestoeverywishdreamdesireandtrend.Delivertheeventyourcustomerswantwithoutthehasslesstoragemaintenanceandcostsofbuying.UseRentalHQ.comtofindarentalstorenearyou.Renting.Sosmart.Soeasy.CreativeCoveringsEye-catchingyellowisoneotheeventdesigntrendsbeingnoticedatCreativeCoveringsespeciallynowthatitssummer.Weareseeingalltheabulousbrightcolorsbloominginfowersashiondcorandwed-dingandeventdesignsaysKatePatayexecutivedirectorosalesandmarketing.Oneothesehotcolorsyellowisbeingpairedwithanythingromblackandwhitetomintgreensandpeonypinks.InactLemonZestwasrecentlyannouncedasoneothetop10SpringSummer2013colortrendsbyPantone.www.creativecoverings.comFromCreativeCoveringsaLemonChevronrunneroveranextra-largePeonyDupionirunnerwithsilverDupioniaccentsontheChiavarichairsatTheTastingRoominSaltLakeCityUtah.717TehamaStreetOrlandCA95963www.WestCoastProducts.net1-800-382-3072NATURALCUREOLIVESGrownandProcessedintheUSAGreatforyourBarandCateringneeds.1gallon5gallonand55gallonbarrelsWestCoastProductsSpecialtyolivessince1937 prole20CateringMagazinewww.cateringmagazine.comCreatingunforgettableaffairsforahigh-prolecelebrityclienteleisallinadaysworkforAprilLucaofDNAEventsinLosAngelesWhatkindoeventproductioncompanydoyougetwhentwocreativepeoplewithbackgroundsinashionandnightclubsjoinorcesAfrmwithglitzandglamourinitsgenes.DNAEventswaslaunchedinJuly2011byDavidJudakenCEOandAprilLucaCOO.Sincethenitsbecomeoneotheastest-growingeventproductioncompaniesinLosAngeles.Thefrmhashelmedsuchstar-studdedeventsasthewrappartiesortelevisionshowsGreysAnatomyAmericanHorrorStoryandTheClosertheESPNEspyAwardsGrammyGlameaturingErykahBaduasDJandmanymore.PriortoormingDNAEventsJudakenwastheounderandCEOoSyndicateHospitalitywhichownedandoperatedmanyothemostsuccessulnightlievenuesinHollywood.Hedominatedthenightliescenewithhisthoughtulandover-the-topinteriordesignsby-the-bookoperationsdevelopmentoHollywoodasanightliedestinationandmasssuccesswithpromotionsandbrandingsaysLuca.AsorLucashewasthedirectorospecialeventsorVREthein-houseeventplanningandcateringarmoSyndicateHospitality.VREcateredandproducedthemajorityoeventsheldatJudakensvenues.PriortomovingtoLosAngelesLucapursuedaashioncareerinNewYorkCitywheresheplannedeventsorsuchclientsasBetseyJohnsonandWMagazine.TogetherJudakenandLucacreateone-o-a-kindeventsortheirclients.TheyvegarneredadevotedollowingbysettingahighBYSARAPEREZWEBBERstarqualityDNAEventsAprilLucaaboveandDavidJudakenaboverightproducestar-studdedwrappartiesandentertainmentindustryevents. standardandmakingsuretheymeetit.AsuccessuleventbelievesLucarequiresastrongteamacreativevisionanenjoyableexperienceorourclientandamemorableeventorourguests.AsorJudakensphilosophyheassertsasuccessuleventisonlyachievedwhenwehavesurpassedourclientsexpectations.CateringMagazinerecentlyinterviewedLucatolearnaboutDNAsapproachtoeventplanningincludingitssignaturestyleoincorporatingearth-consciousdesignsanddcorthatlookspermanentorone-night-onlyaairs.CMWhatarethefrststepsyoutakeateraclienthiresyoutoproduceaneventtogetthedesignprocessrollingLucaDavidandIsitdownandreviewmyconversationswiththeclient.Wecomeupwithlistsandsometimesdrawingsowaystoaddresstheclientsgoalsortheeventthroughcreativesophisticateddesignsandbrandintegration.IwehaveavenuebookedDavidwillalsodesignafoorplan.Throughbrainstormingnumerousscenariosthatwewouldwanttoseeandexperienceataneventasguestswedevelopadesignandconceptproposalortheclient.Ourgoalistoproposeideasthataccuratelyrepresentthebrandandachievetheintentiontheclienthasorthepartywhilestayingwithintheirtargetbudget.CMWhenyououndedDNAEventswhydidyoudecidetoincludeacateringarmwiththebusinessinsteadoocusingexclusivelyoneventplanningLucaDNAEventswasbuiltontheoundationthatbyincludingmostservicesthroughDNAwecanproducedesignandcatereventsatasignicantdiscountwhileperormingonthehighestlevelorourclients.Wealsohaveastangdivisionthatworksinconjunctionwithoureventproductionandcateringteamsalongwithanever-growingwarehouseocateringurnitureanddcorrentals.CMHowdoyouincorporateearth-consciousdesignsintoyoureventenvironmentsLucaWeliketoincorporategreeneryromDavidsnurserywheneverpossible.Ourrecentocushasbeenincorporatingdrought-resistantsucculentlivingwallsinsteadoprintedbackdrops.Webelievethatthiscreatesamoreorganicenviron-mentandcanreallytransormaspace.Alsoaddinginreusabledishwareandutensilsalongwithrecyclingareeasywaystobeearth-conscious.TheDNAurniturelinesareallmadebyanFSC-certiedcompanywww.us.sc.organdproducedlocallyinLosAngeles.CMWhatdoesitmeantocreateperma-nentstyledcorinimpermanentspacesoneoyourcompanyshallmarksLucaDavidhasastrongportoliooclubandrestaurantinteriordesignwork.Hewantedtousematerialsthatwouldnormallybedcorurnitureetc.orbrick-and-mortarlocations.SincetheseitemsaremuchmoreinterestingandhaveapermanenteelingwedecidedtodeneourstylebybuildingeventsasiDavidwasdesigninganightclubrestaurantorhotelManyeventswegotoinL.A.andothercitieslookliketheyarethrownwww.cateringmagazine.comCateringMagazine21JudakenandLucadrawontheirbackgroundinnightclubstodesignimmersiveengagingevents. 22CateringMagazinewww.cateringmagazine.comtogetherwithwrinkledunfttedlinenonbanquettablesetc.Wedontwanttodisparagethoseplanners.Wejustknowthatbuildingeventspacesasitheyarepermanentinimpermanentspacesisthewaythatwecanprovidethehighestqualityandmostinterestingenvironmentsorourclientsandtheirguests.Itsthewaywecanproduceeventsweareproudo.CMWhatarethebasicelementsneededtocreateanambiencethatpeopleenjoyandrememberLucaAnenvironmentthatimmersesguestsinthebrandsexperience.Somethingtheguestshaventseenbeore.Theoldrein-NouveauPetitsFoursCallus800.233.3564Faxus608.328.8648Visituswww.greencountyfoods.comE-Mailuscustservgreencountyfoods.com1112SeventhAve.MonroeWI53566RichlyDeservedWelldotheworkthecomplimentsareyoursbyRenatoOvensInc.WoodGasInfraredPizzaOvensRotisseriesChar-BroilerGrillsCONTACTUSTollfree866575-6316renatosrenatos.comwww.renatos.comTwitterbrickovenmakerFacebookRenatoOvensBestqualityserviceandpricesince1981.WhypaymoreBuydirectfromthemanufacturerterpretedintonewanengagingcomponentthatpromotesgueststotalkaboutitandocoursegreatserviceanddelectableood.CMWhatsthehighestcomplimentyoucanhearfromaclientafteraneventyouproducedisoverLucaThattheirexperienceworkingwithmeandDNAwasasenjoyableastheguestspositiveexperienceattheeventitsel.Theprocessisasimportantastheresult.proleDNAEventsutilizesfurnitureanddecorthatwouldnormallybefoundinbrick-and-mortarlocationssuchasarestauranthotelorevenawell-appointedhome. PlanglowUSAoffersuniquesoftwareLabelLogicaselectionoflabelsandeco-friendlyGrabGopackagingsolutionsLABELINGPlanglowUSAssheetlabelsdesignedwithLabelLogicsoftwareprofessionallydisplayyourorganizationsbrand.DesignyourlabelsavethedataandprintondemandusingaPCanddesktopprinter.ECO-PACKAGINGOurfullycompostableGrabGopackagingisavailableintwodesignsthepremiumRossoandtherusticNaturalbothenhanceyourbrandandproductpresentation.TorequestasamplekitcontactRickNelson-DirectorofProductDevelopment800.774.0536899MontrealCircleSaintPaulMN55102www.planglow-usa.comsalesplanglow-usa.comNowavailable...PlatterBoxesCookieBagXLSaladPackXLWrapPackandSoupContainer.Allavailableinthepopularrusticnaturaldesign. 24CateringMagazinewww.cateringmagazine.comandflawlessOFFPREMISEEVENTSTHATTURNEDONTHECREATIVITYWITHCLEVERDETAILSANDIMPECCABLEEXECUTIONWhileoff-premiseeventspresentmanychallengesseasonedcaterersovercomethemwithpanache.Asthesefoureventsdemonstratecarefulplanningandpainstakingattentiontodetailresultinunforgettableaffairsnomatterthevenue.BYSARAPEREZWEBBERfunfestivefeatureArchitecturalArtifactsinChicagoservedasthelocationforthisfunandquirkyweddingwherecuisinebyFoodEvolutionCateringandEventsincludedpapawatermeloncupstopasignaturedrinkofWildTeaVodkaLemonadeaboveababyeldgreenssaladoppositefarrightandsevenweddingcakesoppositetop. www.cateringmagazine.comCateringMagazine25ForahipcouplewhowantedanunconventionalweddingreceptionthatreectedtheireclecticstyleFoodEvolutionCateringandEventsofSchillerParkIll.createdanaward-winningevent.TheweddingwhichwontheNACEISESChicagoExcellenceAwardforBestCateredEventOff-Premiseunder25000tookplaceatArchitecturalArtifactsanantiqueretailwarehouseinChicago.Itcombinedsomethingoldtheantiquesurroundingssomethingnewmoderncuisinethatincludedaveganmeatloafamusecoursesomethingborrowedthevenuesfurnitureutilizedforaccentsandsomethingbluemetallicbluelinensandcakeembellishments.Asguestsarrivedonthehotsummerdaytheycouldrefreshthemselveswithcucumberwateraswellaswaterinfusedwithlemonrosemaryandstrawberry-basil.WildTeaVodkaLemonadeservedwithafunstripedstrawwasthecouplessignaturedrink.Afterhorsdoeuvresthatincludedshrimpngritsonwhitetastingspoonsanamusecourseofgrilledjumboscallopsoncurlybambooskewerswiththeaccompanyingveganoptionandababyeldgreenssaladasarstcourseguestscouldchoosefromnolessthanfourentreesbistrotenderloinsteakaujuspetitepan-searedtropicalhalibutartichokerisottoandhoney-roastedsemi-bonelesschicken.Ittookalotofpre-planningandsynchronizedworkservingfourdifferententreesatthesametimebutthemakeshiftkitchencreatedbyafewdifferentscreensstatuesantiquedesksandtablesandthewonderfulculinaryteamwasupforthechallengeanddeliveredsmoothlysaysSueWaarichFoodEvolutionsdirectorofcateringandevents.Afterdinnerguestscouldchoosefromsevendifferentweddingcakesdisplayedatopanoldwoodenandmetalbarcartsliceswerepresentedwiththecouplesnamesandadatestampdustedincocoaontheplate.Thebrideandgroomjoinedguestsinplayingsuchold-fashionedgamesasskeeballshufeboardandbowlingbeforeanightofdancing.IftheirenergyaggedguestscouldnibbleonsuchsnacksaschickennwafesChicago-styleminihotdogsanddeep-dishpizzasbeforebeingsenthomewithabagofChicagopopcorn.SomethingNew 26CateringMagazinewww.cateringmagazine.comfeatureThemenuatDNAEventsholidaypartyforanadvertisingrmincludedtheMerryMintcocktailfromtheBoozyIceCreamBarabovefreshscallopsonthehalf-shellrightcookiesandmilkoppositetopandminiKobeburgersoppositebottom.PHOTOBYTOMMYBPHOTOGRAPHY DuringthebusiestweekendofDecemberDNAEventswowedthe700guestsattendingaprominentadvertisingrmsholidaypartyinLosAngeles.TheclientsplannersaysAprilLucaDNAEventsCOOwasrminlettingusknowthatthispartyhadtostandoutfromanyeventstheyhadhistoricallyhostedbutcouldnotgooverbudget.SoDNAEventsputonaholidaypartythatattendeeswouldrememberlongafterthelastbelljingled.ThewinterwonderlandthemeincludedsnowSouthernCaliforniastyleonthetentedpatiolivingwallsmadeofdrought-resistantsucculentsasbackdropsforthebarsaDNAsignatureasproledonp.20aBoozyIceCreamBarwithsuchlibationsasMerryMintrumvanillaicecreamfreshmintchocolatechipsandcrmedementheandSnowballFightbourbonvanillabeanicecreamfreshbananavanillawafercaramelmilkandwhippedcreamandthepicedersistanceaninteractivephotostationwithlivereindeerpullingavintagesleigh.IncorporatingliveanimalsintothefestivitieswasatrickyfeatbutDNAEventspulleditoffwiththoughtfulplan-ning.WemadesurenottoplaceloudsoundnearthemandkeptthelineforthephotostationawayfromtheirareasotheywouldntbeaffectedbythemassesofguestssaysLuca.ThereindeerweretakenfornumerousbreaksbytheirthreetrainersonsitetokeepthemWinterWonderlandrelaxedfedandcomfortable.DNAEventswasalsoabletoovercomethelast-minutechallengeoftheoriginalCulverCityvenuebackingoutoftheeventwithvedaysnotice.WithinhoursReneeYoungDNAseventmanagerfoundanothervenueGMTStudiosinCulverCity.DNAEventsimmediatelyrevisedallplanssecurednewpermitsandchangedlogisticsanddesigns.Suchfeaturesasahugeprojectionscreenbuilt-instageriggingpointsforthehand-blownchandeliersandasafeexteriorareaforthereindeerphotoboothmadethenewvenueevenbetterthantheoriginal.ItwasablessingindisguisesumsupLuca.Thewinterwonderlandthemewasplayedupinthelightinganddecorwhichincludeddrought-resistantsucculentsasbackdropstothebarsoppositetop.ThelivereindeerphotoopwasahugehitandservedasDNAEventsownholidaycard.www.cateringmagazine.comCateringMagazine27 GrandSlamGalafeature28CateringMagazinewww.cateringmagazine.comFortheLegacyAnnualBenefitGalainPhiladelphiainAprilaneventtobenefittheLegacyYouthTennisandEducationCenterBrleCateringstagedaplate-uplineofeighteachproducingmorethan100entreesintandemandservingmorethan900guestsin15minutes.AndthatwasnttheonlyaceservedattheeventwhichBrlehasbeencateringfor10yearsatthetenniscenterwhereitservesastheexclusivecaterer.Thefacilityseightindoortenniscourtsweretransformedintoanelegantreceptionsitewithonecourtkeptopenfortennisdemosbythecentersstudent-athletes.Meanwhilemorethan500itemswereauctionedoffwithoneguestwinningaleaseonabrand-newMercedes-Benz.ItsveryupscaleyetwithatouchofafuntennisthemetoeverycomponentsaysJanDeMarzovicepresidentofcateringforBrlewhichisbasedinPhiladelphia.Thethemeshonethroughinbrightlinensthecoloroftennisballspassedhorsdoeuvresservedupontennisracketsaround-the-worldtennisfoodstationsincludingsuchinternationallyavoredcuisineasempanadasAsiansalmonburgersandThaicornfrittersandmore.AsthenalserveBrlepre-sentedaplateddessertconsistingofanedibletennisracquetcookiewithapassionfruit-lledtennisballdome.PHOTOSBYSUSANBEARDDESIGNPHOTOGRAPHYGuestscouldwatchtennisdemosattheeventabovewherethenalcourseconsistedofacookieshapedlikeatennisrackettoppedwithapassionfruit-lledtennisballdomeleft. www.cateringmagazine.comCateringMagazine29BrleCateringstagedaplate-uplineofeightaboveeachproducingmorethan100entreesintandemandservingmorethan900guestsin15minutes. 30CateringMagazinewww.cateringmagazine.comfeatureAtthelongrusticdiningtabletoprightstarterswereservedfamily-styleincludingcharcuterieandcheeseplattersfeaturingEspositoSonshouse-curedsalamiandEagleBrooklynsfreshmozzarellaaboveandchilledsoupsippersright.OntheirwayoutguestscouldsamplesweettreatsfromtheNotYourGrandfathersEggCremeCarttopleft. www.cateringmagazine.comCateringMagazine31NewYork-basedAbigailKirschCateringRelation-shipsbroughtatasteofBrooklyntoManhattanatashowcaseeventithostedattheTimesCenterinNewYorkCityinSeptember.InspiredbyBrooklynsartisanalfood-and-beveragemovementChefAlisonAwerbuchcreateda5-MileMenucelebratingthecuisineofthecitystrendiestborough.TheeventdesignedincollaborationwithJesGordonstartedoutwithlibationsfromBrooklynWineryandcocktailsthatfeaturedBrooklynSodaWorksaccompaniedbyhorsdoeuvressuchasBlueHillBaysmokedtunatacosandBrooklynBrineMoroccanpickledveggieatbreads.AtthelongrusticdiningtableguestsdinedonstartersincludingcharcuterieandcheeseplattersfromBrooklynartisansfollowedbyahomemadecasareccepastatossedwithguancialetoppedwithbittergreensa2-minutecagefreeeggandsmokedricottaallfromlocalpurveyors.Therewerealotoffamily-styleitemsservedatlunchwhichmadeitlabor-intensiveandtime-consuminginbothpreparationandgettingeverythingtothecommunaltablesandhavingthemallplacedproperlyinadvanceofguestsbeingseatedsaysAwerbuchwhoseteamhadtodoallprepandcookingoutofanarrowhallwaywithoutanyprofessionalequipment.TheentrewasayummypastadishthatshowcasednumerousBrooklyningredientsandthedishwastoppedwithasoftrunnyegg.Itwasallabouttiminginordertoservethedishproperlyandwehadtoworkcloselywiththeclienttomakesurethelengthofspeechesandowoflunchwaspreciseinordertonotservehard-boiledeggsBeforeleavingguestscouldpickuphandcraftedgoodiesataForagingStationwheretheselectionincludedgrapefruitlemongrasscandleslavendergingersaltandpeachchipotlevinegar.TheeventwassuchasuccessthatAbigailKirschnowoffersBrooklyn-inspiredmenus.BrooklynsBountyAspartinggiftsguestscouldchoosefrom15handcraftedgoodiesattheForagersStationright. 32CateringMagazinewww.cateringmagazine.comfeatureBYDEANNEMOSKOWITZfitis1249p.m.onaWednesdayeveryoneatChicagosTastyCateringishuddledbeforethegiganticwhiteboardsthatrecordthecurrentstateofthecompanysbusiness.Forahalf-hourtheyllengageintheopen-bookmanagementsystemknownasTheGreatGameofBusinesswitheachparticipantreportingonthestatusofanassignedlineitem.WeseewhereweareandprojectourprotorlossfortheendofthemonthexplainsKevinWalterapartnerinTasty.Itsnotahistorylessonlookingbackatlastmonthsgures10daysintothenewmonth.Anditgiveseveryoneachancetoadaptonthey.TherstquarterthatTastyplayedtheGreatGamein2011salesincreasedby10percentandprotsby142percentsaysWalter.ThemanagementapproachhashelpedTastystaveoffpricingincreasesinthefaceofrunawayfoodcostsbyfocusingattentiononcontrol-lingexpensesandincreasingsalesacrosstheboardheadds.FormoreinformationonTheGreatGameofBusinessvisitwww.greatgame.com.Tastyisnotaloneinitsbelt-tight-eningefforts.Catererseverywherearetakingactiontoghtbackagainstrisingfoodcosts.Reportingthatproteinshavebeenthehardesthitthoseinterviewedcitedincreasesofbetween10percentand20percentonbeefpoultryandseafood.istheBEEFPRICEThesmall-plateofferingsatAffairstoRememberCaterersinAtlantaincludeminilobsterrolls.IAsproteincostscontinuetoescalatecaterersareFINDINGWAYSTOCONTROLPRICESwithoutshrinkingprots32CateringMagazinewww.cateringmagazine.com www.cateringmagazine.comCateringMagazine33AtPeppersFineCateringinWorcesterMass.JohnLawrenceco-owneranddirectorofcateringcallstherecentweather-relatedvolatilityunprecedentedandsayshehasntseenwhatsgoingonnowinhismorethan40yearsworkingasacaterer.AhmadNourzadexecutivechefatAffairstoRememberCaterersinAtlantahasbeentroubledbyhugeanderraticincreasesonproteinsespeciallybeef.LexHeijligersexecutivechefatSantaBarbaraCateringinTempeAriz.callsbeefpricesalmostprohibitiveandquotessomeseafoodincreasesof35percentinthelastfiveyears.AndBruceRiezenmanownerandexecutivechefofParkAvenueCateringinCotatiCalif.sayssomemeatpriceshaverisenprettysubstantiallyandthatitsalmostimpossibletondareasonablypricedshdishthesedays.TheupswingsareattributedlargelytolastsummersdroughtintheMidwestandescalatingcornfeedcostsresultinginsky-highpoultrypricesandgrowingbeefbillsasranchersslaughteranimalstheycannolongeraffordtofeedanddemandoutpacessupply.Therisingseafoodpricesarepinnedprimarilyonshortagesfromovershing.Eveniftheyvebeenabletoholdmenupricessteadyinrecentyearsmostofthesecaterersareimplementingincreasesnowandsomeareassigningfuelsurchargesorsettingminimum-orderamountstocoverhighergaso-linerates.Atthesametimetheyrestrivingtocontrolcostsandstabilizemarginsbyinstitutingefcienciesineveryaspectoftheiroperationsfromprocurementtomenudevelopmenttowastemanagement.COOKINGUPSAVINGSOnetacticthatchefsaretakingtokeepcostsinlineissubstitutinglessexpensiveproteinssotheycanofferclientsaffordablemenuoptions.Tosatisfytheunaggingdesireforbeeftheyareleaningtowardtoughercuts.Buteventhoseareonlyrelativelyinexpensivesincetheygrowdearerasdemandforthemincreases.Beefpartsthatoncewereconsideredby-productsaregoingupprecipitouslyWalterpointsout.Brisketforwhichhepaid2.25aAffairstoRememberhasgarneredagreatresponsetoitsFarmtoPartyconceptwhichgivesthecheftheleewaytochoosethecutandcookingmethodthatwillyieldthetastiestmostaffordableresults.Onerecentdishwasre-roastedBrusselssproutswithGrannySmithapplestossedincidervinegaranddrizzledwithabalsamicreductionandtoppedwithadollopofcrmefrache.PHOTOSBYTRAVISS.TAYLORAFFAIRSTOREMEMBERwww.cateringmagazine.comCateringMagazine33 feature34CateringMagazinewww.cateringmagazine.compoundayearagowasupto3.99apoundinJunea64percentincrease.Lawrencehasbeenevaluatingtri-tipandculottesalternativestosuchpricierprefer-encesastenderloinhangersteakandteresmajorakabistrotenderloin.AmainstayatPeppersforalmostadecadeteresshotup8percentfromitsreliable3.50perpoundrangeduringjustoneve-weekperiodlastspring.AtSantaBarbarathechefisrethinkingthebeefcutshebuysandthewayhecooksthemaccordingtoPatChristofolothecompanysowner.Flanksteakstripsteakandshortribsareamongthestand-insfortenderloin.Previouslybraisedinvealstockwhichishighlylabor-intensivetoproducetheribsnowarebraisedinlocalbeerorwine.TenderloinisstillsomethingofvaluetoRiezenmanscustomersbuttheyrerespondingwelltolessexpensiveoptionstooespeciallyshortribs.Entrechoicesfromrecentweddingmenushaveincludedlemon-pepperedtri-tiporcitrus-marinatedchickengrilledNewYorksteakorpan-searedseabassjuniper-rubbedshortribsormahimahiwithshisoandgingersauceandgrilledanksteakorchipotle-scentedchickenbreast.Takingadvantageoftheappreciationthatpeoplehaveforslow-roastedmeatsRiezenmanalsohasdonewellbycombiningvalueandluxurycutsonthesameplateslicesofbraisedlambshoulderandafewchopsinsteadofhalforthree-quartersofarackoflambforinstance.ChristofoloandNourzadtrytomaximizetheuseoflocalingredientswhichmaycostmoreperpoundbutreturnbetteryieldtheysay.ToallowhimtoofferthebestqualitybutbetterpricingNourzadintroducedalocallyfocusedconceptcalledFarmtoPartyandsaysithasgarneredagreatresponse.Insteadofselectingaspecicdishclientsstatetheirproteinandpreparationpreferencesgivingthechefleewaytochoosethecutandcookingmethodthatwillyieldthetastiestmostaffordableresult.FISHINGFORBARGAINSFromnshtoscallopsseafoodpriceshavescaledupdramaticallysendingsomechefsshingforsubstitutestooldstandards.Lawrencehasseensalmonpricesswimoutofsightgoingfromaconsistentrangeof4.50to5.50to7apoundanalmost50ChefsatTastyCateringinChicagoareplayingupsmallplates.34CateringMagazinewww.cateringmagazine.com www.cateringmagazine.comCateringMagazine35LawrencehasseensalmonpricesSWIMOUTOFSIGHTgoingfromaconsistentrangeof4.50to5.50to7apoundanALMOST50PERCENTINCREASEAffairstoRememberservesfreshhalibutovercharredzucchiniandasquashsaladinitssignaturesquarebowlsearedwithherbsandgarnishedwithmintfromitson-premiseChefsGarden.foodcostsandmaintainingmargins.Insteadofselectingatraditionalentrecosting15to18fromTastyscorporatedrop-offmenucustomersoftenoptfortheslightlyhigherpricebutgreaterfoodvarietypossiblewiththreesmallplatespricedat6each.Theythenaddastarchforafewdollarsmore.SmallplatesservedfromactionstationsaretherageatSantaBarbaratoo.ClientsevenarewillingtopayaslightpremiumfortheextraservicestaffthatsometimesisnecessaryChristofolonotes.Onewaythecompanyisdealingwithpumped-upseafoodpricesisbyservingshonsmallplates.GrilledshrimpoverSerrano-and-white-cheddargritsbakedherb-crustedcodwithkale-mashedpotatoesandpan-friedwalleyeovercarrotpureeandsauteedbroccoliarethreeexamples.SantaBarbaraandParkAvenueareleaningonvegetablesandstarchestobalanceproteinportionsandlimitpricepoints.Riezenmanmightswaplobsterrisottowhichseemslavishbutactuallyisaffordableforanall-seafoodrstcoursesuchashalibutwithasauce.AtSantaBarbarawheregreensgrainsandlegumesarebeingpresentedasentrecenterpieceslatelytheplaceofshrimpandscallopswasusurpedbykalequinoaandbarleysaladsatarecentshowcaseeventrecentlyandpeopleloveditChristofoloreports.Lawrencehaslearnedhowtoelevatemarginsbyrestrictingthetypeoramountofprotein.RecentlyheproducedanenticingsmallplatestarringCertiedAngusshortribatafoodcostofonlyabout1.25andamarginof20percentalthoughthemeatitselfranabout6apound.Hemanagedthefeatbyllingamartiniglasswithfreshcornpuddingtoppingitwithonly2.5ouncesoftheshortribandpricingtheitemat5each.AnothersuccesswasaspicyJamaicanjerkkabobmadefromstillvalue-pricedturkeywhichheaccompaniedwithsidesofsweetpotatoandquinoa.percentincrease.Hefeatureswildsalmoninseasonbutndsfarmedtilapiaandbarramundigettingmoreandmoretraction.Pan-searedandservedwithgoat-cheesestuddedgreensaladtheirwideatlletslookmoreimpressiveonsmallplatesthanthethickernarroweronestypicalofsalmonandothermorefamiliarsh.AspricesonhalibutbassmahimahiandajitunacontinuetoclimbRiezenmanisintroducingsomewell-pricedalterna-tives.AmongthemareAlaskanlingcodortruecodwhichareakyandforgivingandMt.LassenTroutwhichboastsuchlargelletsthattheshdonthavetobeservedwhole.Whenitcomestowhichshellshtheywillservethesecaterersusuallyareadamant.Butsomemakecertainexceptions.Onlylocaldry-packedseascallopswilldoforLawrencedespitearecentspikefromtheir20-yearlowof4or5apoundtoahighof11or12.HoweveralthoughhestronglyfavorsGulfshrimpoverimportssometimeshellbringinVietnamesetigershrimpforbudgetpurposescounteringtheirblandnessbylightbriningandcarefulsaucingandlettheclientsampleanddecide.MAKINGSMALLCHANGEItisntacceptabletoreduceportionsonmeat-and-potatoesentresbutchefsarendingotherappealingwaysofcuttingbackproteinproportionswithoutengenderingcomplaints.Theyreservingmorepastascontainingcut-upproteinsemphasizingplant-baseddishesandplayingupsmallplatesapproachesthatarereadilyacceptedpartlybecausetheyexemplifypopularfoodtrends.WalterandothersndsmallplatesarehelpfulincontrollingPHOTOBYTRAVISS.TAYLORAFFAIRSTOREMEMBERwww.cateringmagazine.comCateringMagazine35 feature36CateringMagazinewww.cateringmagazine.comTRIMMINGTHEFATWastemanagementisnotanewconcernforcaterersbuttheyarebecomingevenmorevigilantaboutitthesedays.Redoublinghiswaste-managementeffortsRiezenmansayshesorderingmorecarefullytrimmingmoremeticulouslyandne-tuningfeedbackbetweenthecommissaryandtheon-sitekitchen.ChristofoloandNourzadaretrimmingcostsbyassumingmoreofthebutcheringjobsin-house.SantaBarbaracutsandgrindsitsownmeatwhileAffairsbringsinwholechickensanduseseverypartsomeindailystafflunches.Nourzadalsoisslashingseafoodpricesbybuyingwholesidesofsalmonandhalibutandportioningthemhimself.Tastytackledtheissueofwastebyinitiatingaminigameashort-termGreatGamefeaturethatletsthepeoplemostlikelytoexertimpactonacertainlineitemaddressathreatopportunityorissuerelatedtoit.Afterestablishingabaselineandsettingthree-monthreductiontargetsof1015and24percenttheteamtrackedallofthecompanysorganicwasteforsixweeksweighingitdailyandstoringitinseparatecontain-ers.Ultimatelytheyachieveda22percentreductionintheamountoffoodgoingintothegarbage.DEALINGINMEATCaterersarentjustsettlingforelevatedcosts.Theyrecomparison-shoppingpressuringvendorsforbetterpricesandchangingprocurementpoliciestoqualifyforvolumediscounts.AccordingtooneindustrysourcesomecaterersAffairstoRememberssmallplatemenuincludesalasagnacupcake.PHOTOBYTRAVISS.TAYLORAFFAIRSTOREMEMBER www.cateringmagazine.comCateringMagazine37arereapingbigvolume-pricereductionsbyjoiningrestaurantprocurementgroups.Walterhasachievedsomeastoundingsavingsbycarefulbuyingandcapitalizingonopportunitiesincludingmanufacturerrebatecouponsnegotiatedcontractpricingforhighmoversanddistributorvolumeincentives.Whenhereachedatargetbuyinglevellastyearonedistributorreimbursedhim5.5percenton1.2millioninspending.Rebatesandcouponsyieldbetween50000and70000inannualsavingshereports.WalteralsonegotiatesacontractforsummerproteinslikehamburgershotdogsandchickenbreastsinwinterwhendemandforcookoutfavoritesareattheirlowestinChicago.Hesavesasmuchas35000ayearonchickenbreastsbycommit-tingtoalargemid-MaydeliveryinFebruarywhentheupcomingSuperBowlrelegatesbreastsasafterthoughtstowings.SantaBarbaraschefhasfoundonlineorderinghelpfulforprovidingreal-timeproducepricingandfacilitatingpricecompari-sons.HealsoturnsupgooddealsatwholesaleboxstoressuchasRestaurantDepotCostcoandSamsClubsometimesgarneringsavingsashighas50percentovervendordeliverytohisdoor.RaspberriesnotalocaliteminArizonawerepricedat54acasebyoneconventionalvendorbutHeijligersfoundcomparablefruitjustpackageddifferentlyforonly26acaseatCostco.ForthersttimePeppersisallocatingthelionsshareofbusinesstoSyscoafter24yearsofrelyingonsmallspecialtygroceryandmeatsuppliersandLawrencereportsthathesseeingmorepricestabilityoratleastlesserincreasesasaresult.Thejuryisstilloutonthemovehoweverandhestillturnstosmallsuppliersformanyproductsnotablylocalcheesesandproduceinseason.ThedeadlinetosubmittheEOIis30September2013FORCATERINGSERVICESTeContractorisexpectedtoprovideullservicecaeteriaprogramatveorsixdierentlocationswithintheUNcomplex.InadditiontheContractorisalsoexpectedtooperateanexecutive-typediningareaorofcialUNunctionsandreceptionshostedbyPermanentMissionstotheUNandexternalparties.TeContractormaybecalledupontocoverspecialcateringneedsorhighleveleventsandotherhighlevelStateunctions.TeContractorisalsoexpectedtoprovidevendingmachinesthroughouttheUNcomplex.FORCAFSERVICESTeContractorisexpectedtoprovidecacoeeshopservicesattwoorthreelocationswithintheUNcomplex.TeContractorisexpectedtooperateintheseacilitiescacoeeshoptypeoodoperationwithcountersandpossibletableserviceservingbreakastlunchandsnacks.VendorscanselecttorespondeithertotheCateringServicesportionortotheCafServicesportionvendorscanalsoreplytobothoptions.Tedurationothecontractwillbeoraperiodoveyearsorlongercommencing1July2014.IyouareinterestedinfndingoutmoreaboutthisopportunitypleasecontactMs.LiZhouatzhou4un.orgorvisitthelinkbelowandselectEOICateringServicesorurtherinormationwww.un.orgdeptsptdeoi.htmEXPRESSIONSOFINTERESTareinvitedfortheprovisionofCATERINGSERVICESANDORCAFSERVICESattheUnitedNationsHeadquartersinNewYork.MacaroniandcheesefromSantaBarbaraCateringwhichisservingmorestarchestohelpbalanceoutrisingproteincosts.Fromthecommontothesublimequalityherbsandspicestogiveyourcreationsthememorabletasteyourclientswillappreciate.PARTIALLISTOFPRODUCTSPeppermintHibiscusGingerOrangePeelRosehipsLavenderHerbsdeProvenceandexoticSaltsPeppers.800.227.4530sferb.comSanFranciscoHerbCompanySince1973www.cateringmagazine.comCateringMagazine37 38CateringMagazinewww.cateringmagazine.comDuetotheongoingpricingvolatilityLawrencehasbeenrequestingearlierforecastingfromhissupplierssohecanalertcustomersifincreasesontheirmenuselectionswillbenecessary.Salespeopleareevenarmedwithapositionstatementtheycandrawonthatdescribestheconditionsaffectingpro-teinpricingpreparesclientsforpossibleincreasespromisesasmuchnoticeasisfeasibleandalternatechoicesinkeepingwithbudgetsandthanksclientsfortheirunderstandingduringtheseuncertainclimatictimes.CurrentlyPeppersisexaminingmenusforeventsscheduledinthenextfourorvemonthsandlettingclientsknowoflikelypricingchanges.COUNTINGONQUALITYWhilehopingforapull-backinetha-noldirectivesthatareaffectingbothfuelandfeedcostsorabumpercorncropthatcouldleadtobiggerherdsandsmallerpricescatererscontinuetryingtonegotiatethebestdeals.Buttheyrenotwillingtosacricequalityinthebargain.Customerscandiscernthediffer-enceasHeijligerspointsout.Smartshoppingandgoodmenuplanningworkhesays.Subbingforlesserqualityitemsdoesnt.Horriedtolearnabouttheharmfulsupplementsbeingfedtofeedlotchick-ensantibioticsarsenicandcaffeineamongthemLawrencemadeaswitchtoMurraysahigherpricedbrandwhichisfreeofadditivesanin-houseevalua-tionprovedittobesuperiortaste-wisetothechickenhestockedbefore.WhilesuperciallythedecisionmaymakehispoultrylesscompetitivehescondentthatthestrongersalesstorybehindtheThenewSelfCookngCentewhteffcencyFinishingbanquetingefficiencyPlatedbanquetsaresimplifiedwiththeSelfCookingCenterwhitefficiency.Yourpre-producedfoodiscarefullyarrangedcoldontherequirednumberofplatesandstoredchilledinspecialmobileracks.RegistertodaytoattendaRATIONALCookingLiveeventinyourareaatwww.rationa-onine.usorbycaing888-320-7274.Upto240platesservedin20minuteswithonly2chefs.Extraordinaryfoodquality.featureTastyCateringssmall-plateofferingsarehelpfulincontrollingfoodcostsandmaintainingmargins. www.cateringmagazine.comCateringMagazine39betterchickenwillpayoffandswearsthathesnevergoingback.BEEFINGUPBOTTOMLINESRegardlessoftheirmultifacetedmachi-nationsdesignedtocounterprice-hikesmanycaterersaresuccumbingtomenuincreasesnow.OneofthemisTastywhichraisedpricesrecentlybyabout5percentafterafewyearsofstandingrm.AlloftheeffortstostayleanerandbuysmarterjusthaventbeensufcientontheirowntokeeppacewithinationWalteradmits.RealizingthatworkingharderandhandlingmoreeventswasexhaustingherstaffwithoutbudgingthebottomlineChristofolonallygaveintoapriceincreaselastyearwithpositiveresults.Riezenmanrecentlyraisedpricestooforthersttimeinafewyears.Inadditiontoasmallacross-the-boardincreaseheassignssurchargestocertainpricieritemsandletscustomersdecideiftheselectionisworththesplurge.Theycanhavetri-tipathisstandardpricingstructureorpaymoreiftheywantNewYorksteakorletmignonforinstance.Lawrenceadjustsforincreasesandoccasionallydecreasesastheyhappen.Forthemostpartcustomershavebeenacceptingofhigherpricescaterersagree.AfterallasRiezenmanreasonstheyareseeinginatedpricesintheirownsupermarkets.Andsincemanyconsum-ershavechangedwhattheyrecookingintheirkitchensasaresulttheyunderstandwhencaterersmustdothesame. MoreandmorechefscatererseventplannersandFBprofes-sionalsareturningtothecreativewaysicesculpturescandeliverthewowfactoratanevent.Designedtobemuchmorethanmeredecorationicesculpturescreateabuzzatsocialeventsandarebeingcraftedinevermorecreativeways.Ideasthatcancomeoutofonesingleblock10x20x40inchesincludedecorativesculpturesliquorlugesicecakedisplaystabletopicebarsandsuchfoodpresentationsassorbetdishesseafoodstationsanddessertdisplaysallmadeentirelyoutofice.Whileinyearspaststandard3Dsculp-turesofdolphinsorswansonbuffetsweretypicaltodaymorefunctionaldisplaysaretherage.Theseincludeeverythingfromtabletopfooddisplaysbeveragestationswithfountainsandliquorlugesandcreativeicebarstoice-serviceideassuchasspecialtyicecubesplatesmugsandshotglasses.40CateringMagazinewww.cateringmagazine.comByKennethDieDerichexecutiveDirectorofthenationalicecarvingassociationtrendsfrozenartipwppmbmw www.cateringmagazine.comCateringMagazine41Functionalandinteractiveoodandliquordisplaysarenowbecomingthenormathigh-endunctionsnotesDanRebholzicesculptorandowneroWorldClassIceSculptureinChicago.Icehasbecomemuchmoredramaticwithideassuchasicecurtainsiceloungesoodlugesandsomanymore.Corporateandpersonalizedicelogoshavebeenincreasinglypopularespe-ciallyornewproductplacementandtopromotenewproductsoreventsaddsCraigMcConnellicesculptorandowneroImagesinIceinBrocktonMass.Asthehospitalityindustryhasdriventheuseoicecarvingsatspecialeventsthenumberocarversbusinessesandevenmethodsocarvinghasgrowntomeetdemand.Morepopulartodaythaninthepastistheuseoelectrictoolssuchasdiegrindersandchainsawswithcustomtweaksandspecialtyattachmentstomakethemeectiveintransormingiceintoart.Mostcarvingsthatarecreatedcurrentlyoreventsarecompletelyhand-carvedutilizingpowertoolschiselsandtorches.TherehasbeenanincreasedpresenceoCNCmachinesbeingusedintheindustryaswellwhichoerverycleanlinesandperectlyreplicatedlogos.CNCmachineshaverevolutionizedmanyindustriesbycombiningmachineandcomputertocreateanautomatedcuttingmachinethatcanduplicateanimage.Theicecarvingindustryisrelativelysmall.Nationallyitisestimatedtherearearound500icecarversorabout1icecarverorevery1.5millionpeople.Only75icecarversarecertifedthroughtheNationalIceCarvingAssociationNICAorAdessertstationbyJulianBayleyofIcecultureInc.Whileinyearspaststandard3Dsculpturesofdolphinsorswansonbuffetsweretypicaltodaymorefunctionaldisplaysaretherage.AnicecurtainsculptedbyToddDawsonofIceOccasionsinRaleighN.C.IcebarbyJulianBayleyofIcecultureInc.basedinHensallOntarioabove.AseafoodstationbyJulianBayleyofIcecultureInc. 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www.cateringmagazine.comCateringMagazine43Joinusatthe2013WesternFoodserviceHospitalityExpoAugust18-202013attheLAConventionCenterBooth718www.walcostainless.comNationalIceCarvingAssociationTheNationalIceCarvingAssociationNICAisaglobalorganizationbasedintheUnitedStatesthatisdevotedtopromotingtheartoficesculptingoricecarving.Withnearly400membersNICAsanctionsandorganizesice-carvingcompetitionsaroundtheworldprovidingstandardizedguidelinesforjudgingeducationalseminarsandcertifyingcarvers.NICAhasgiventhecarvingartfocusanddirectioncontinuallyreachingforthehigheststandards.NICAcarvershavebecomesomeofthebestsculptorsintheworld.Formoreinformationvisitwww.nica.org.FINDYOURICESCUPTURE.COMisaNICA-managedwebsitethatoffersacompleteinformationalguideandinteractivemaptohelpyoufindaprofessionalNICAcarverandicecarvingbusinessinyourarea. howtoBYALICENILES44CateringMagazinewww.cateringmagazine.comreduceyourinsurancepremiumsfollowthesestepstoensureyourenotpayingtoomuchforcoverage 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