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www.cateringmagazine.comCateringMagazine27UptickinPremiumPackagesThebulkoLiquidCateringsbusinessisull-serviceopen-barpackagesclientspayaper-personpriceperguestoraminimumotwohours.ThemajoritybookedsaysJohnsonarebeer-and-winepackageswithaboutathirdoclientsaddingliquor.Wearestartingtoseemoregoorthepremiumpackagesoverlastyearshesays.AsorwhatsmovingatthebarweareintheSouthsoanythingthatcanbeservedinaMasonjarisalwayspopularsaysJohnson.Iloveusinghome-madefavoredsimplesyrupsandmojitosarebigrightnow.Wine-wisemoscatoisstillgettinghotteralthoughwearegettingalotorequestsorsauvignonblanc.Ithinkthebiggestupwardmovementisthatoaddingcratbeer.Wehaveabout80beerselectionsonourpremiummenu.Johnsonalsoreportsthatthesignaturecocktailtrendisabatingsomewhat.Signaturedrinkswerepopularwiththelowereconomybecausethecus-tomercouldntaordaullliquorbarshesays.Nowtheyhavemoremoneytospendsotheycangoortheullliquorbarinstead.SincelaunchingthebusinessJohnsonhastweakeditsoerings.Shenolongerpromotesbartender-onlyserviceorinstanceinwhichtheliquorisbeingprovidedbytheclient.AterthatoptionwasremovedromLiquidCateringswebsitepeoplestoppedaskingoritandbusinessdoubledasJohnsoncouldnowsaveherbar-tendersormuchmoreprotableull-servicegigs.ThelessonIlearnedisiyouhaveaproductthatyoudontwanttoselldonteellikeyouhavetoputitonthemenusheadvises.LiquidCateringhasalsostartedoeringcocktailclassesatitsoceindowntownGreenville.For35perpersoncustomerscanspendtwohourslearninghowtomakeacosmopolitanalemondropandaclassicmartinialongwiththepropermethodopouringandshaking.NextontaporJohnsonishiringaull-timebever-agedirectorwhowouldbeinchargeocreatingmoreclassesandtastingsandtakingonsomeoJohnsonsresponsibilitiesassheocusesonexpandingthebusi-nessevenmore.TipsforBarSet-UpCMForafull-servicebarataneventcouldyouexplainthebasicsofhowyousetupJohnsonEacheventisdierentjustlikeinoodcateringthereisntanexactscienceorhowmuchisneeded.Italldependsontheseasonthetypeoeventandthedemographicotheguests.Basicallyourull-ser-vicepackagesincludeabsolutelyeverythingweneedtobartendortheevening.Weincludetheportablebarcoolersicealcoholmixerssmallwaresandplasticware.Glasswareisadditionalandorderedbytherack.CMWhataboutmixerssodaandgarnisheshowmuchdoyoumakesuretohaveonhandJohnsonWehaveaverythoroughparsheettoensurethatalthoughwemightbringbackeightoutotheninebottlesocranberryjuicerequiredweneverwanttorunoutomixers.Barservicecanbetoughyouneverknowwhatkindodrinkswillbepopularthatnight.Assoonasonepersonordersatequilasunriseeveryoneisorderingatequilasunrisesoyouhavetobepreparedoranything.WeuseCatereasesoouringredientlistsaregener-atedautomatically.Ocoursewetrytogetasenseowhatthecrowdwillbedrinkingandadjustaccordingly.Honestlywebringbackabouthalthemixerswetakebutunlikeoodmostoitgetsrolledintothenextevent.CMWhataresomewaysthatyoumakeyourbarset-upvisuallyappealingJohnsonWeusealotoshelvingandutilizetheglasswaretomakethebareellikeabar.Wetrytomatchthelinencolorstotheeventandadddcorelementswhenwecan.Weareworkingonbuildingthemedkitsthatwewilltakeoutoreachevent.Itsbasicallyaplastictotelledwithdcorandapictureonthetopsothebartenderscansetitupwithoutaproblem.WedoalotoeventsorClemsonUniversityclientsorexamplesothatkitwouldcontainpurpleandorangelinensbabyoot-ballspompomsthingslikethat.Decoratingabarcanbetoughyouhavetoleaveplentyoworkspaceandyoudontwanttohaveanythingreallybreakableorfammableonthebarrontsincetheinevitabledrunkenguestwillknockitover.Wewillputbeerandwinebottlesontherontbaroradisplaybutweneverputliquorbottlesuprontsincetheyhavethehabitogettingstolen.Wealsooercustombarrentalsitheclienthasthebudgettoreallyjazzthingsup.