Taking the Cake

By Sara Perez Webber

As a judge on Cake Wars: Christmas, Sherry Yard draws on her illustrious career, which is growing in new directions as she plans restaurant openings across the country Continue reading »

How Sweet It Is

By Sara Perez Webber

Dessert buffets are taking the cake at weddings, as the mini trend gets bigger, and couples say “I do” to new tastes and traditions

A tale of two wedding cakes: At one end of the spectrum, there’s a five-foot show-stopper evoking a full set of Louis Vuitton stacked luggage, completely edible, with chocolate cut by hand into 200 logos and expertly molded to create a leather-looking texture. At the other end quietly stands a single-layer cake with smooth white frosting topped with fresh berries. Continue reading »

Key Talent

By Sara Perez Webber

In 1971, Norman Van Aken answered a want ad for a short-order cook in Libertyville, Ill. Although his mother worked as a restaurant waitress and hostess, Van Aken had no kitchen training. The job paid just $3.50 per hour, but at least he knew he was qualified. “No experience necessary,” read the ad—three words so fateful that they became the title of Van Aken’s memoir 43 years later. Continue reading »

Incredibly, Kosher!

By Deanne Moskowitz

Some of the best events now are farm-to-table, interactive, fun and—surprise!—kosher

The staff of the Bacara Resort & Spa in Santa Barbara, Calif., watched in awe as Los Angeles-based 5 Star Kosher Catering (a division of Someone’s in the Kitchen) unloaded hors d’oeuvre trays for a glatt kosher wedding. Continue reading »

What’s Cooking?

By Sara Perez Webber

Caterers share menu items that are winning raves, and the culinary techniques that are rocking their worlds. For Catering Magazine’s annual food-and-beverage issue, we wanted to find out what caterers are serving on their menus that have guests cheering, and the techniques that chefs are favoring now to get clients talking—and keep them coming back for more. Continue reading »

Grow your Share of the Off-Premise Catering Market

At first glance a catering business would seem relatively easy to get off the ground. All you need is a working kitchen and a talent for cooking, right? As anyone who’s ever attempted to become a caterer knows, however, the reality is far more complicated. Competition is fierce, and the rate of failure is astronomically high. Even a proven restaurant concept can struggle after foraying … Continue reading »

Meet the Millennials

The biggest generation since the Boomers, the Millennial generation is changing how events are planned and executed By Deanne Moskowitz Representing the third generation of his family’s more than 30-year-old catering business, Keegan Gosik says he does his job very differently than his predecessor. That’s partly because Sensational Host Caterers in Maple Shade, N.J., now requires a full-time business development director, but is largely a … Continue reading »

OUTSIDE the BOX

Successful off-premise strategies helped these four caterers boost business and raise their profiles   By Sara Perez Webber   Often, it pays to take a leap of faith. Just ask the four companies profiled here. All branched out from the norm to build their businesses and establish their reputations—from serving dinners outside on area farms to buying a food truck or a food cart to … Continue reading »

Takin’ it to the streets

Roaming Hunger’s CEO Ross Resnick has positioned his company as the go-to source for food truck catering When Ross Resnick was a college student studying abroad in Hong Kong, he fell in love with street food. “I ate my way through the streets of Southeast Asia,” he says. A few years after returning to the States, he noticed food trucks popping up in San Francisco … Continue reading »

Hot Products

Event rental and sales companies reveal their most popular items—and why they’re flying off the shelves What’s trending at event rental and sales companies? To find out, we asked some of the industry’s major players which products are most popular and up-and-coming with their catering and event-planning clients. They clued us in to what’s hot, and explained the trends they reflect. A-1 Tablecloth Company a1tablecloth.com … Continue reading »