Keeping It Simple

Chef and Food Network star Alex Guarnaschelli will soon debut a cookbook designed to be a kitchen staple

By Sara Perez Webber

Alex Guarnaschelli knew she wanted to be a chef since the day she graduated from New York’s Barnard College in 1991. The seed had been planted much earlier, however, when as a child she’d watch her mother, esteemed cookbook editor Maria Guarnaschelli, experiment with recipes from whatever project she was working on at the time, while encouraging Alex to help her in the kitchen.

After college, Guarnaschelli trained under chef and restaurateur Larry Forgione in New York before attending culinary school in France and landing a sous chef position at one of Guy Savoy’s restaurants in Paris. She returned to her hometown for a job at New York’s Daniel under Daniel Boulud, working her way up to sous chef. After a stint with Joachim Splichal’s Patina Group in Los Angeles, Guarnaschelli again made her way back to Manhattan, to open Splichal’s first New York City venture. Continue reading »

Kitchen Talk

Appliances and foodservice equipment continue to evolve, becoming safer, more efficient and even better-looking

By Sara Perez Webber

What are the latest and greatest kitchen technologies? How are appliances evolving to make working kitchens safer and more efficient? What products are on the market to help foodservice operators do their jobs better? Knowing the answers to those questions can make all the Continue reading »

Outside the Box

How large facilities and institutions—such as stadiums, universities and convention centers—are growing their catering business with creative cuisine and community outreach.

By Sara Perez Webber

As weddings go, this one’s sure to score a touchdown. In May, a Miami Dolphins-loving couple will tie the knot on the football field at the newly renovated Hard Rock Stadium in Miami Gardens, Fla., home of the Dolphins and Miami Hurricanes. Their reception in one of the stadium’s private clubs will feature Dolphins-themed pastries and decorations, as they celebrate their favorite team while they celebrate their union.

It’s one example of how large facilities and institutions—including stadiums, universities and convention centers—are casting a wider catering net. They’re booking events during off-periods, catering off-site, and establishing reputations in their communities for innovative, creative cuisine and interesting venues.

At the Hard Rock Stadium—where Centerplate is the food, service and hospitality provider— Continue reading »

Star Power

With an expanding restaurant portfolio and new line of kitchen products, Geoffrey Zakarian continues to expand his culinary reach

By Deanne Moskowitz

You may not guess it from his laid-back manner and meticulous grooming, but Geoffrey Zakarian is moving at an incredible clip. The celebrity chef, television personality, cookbook author, philanthropist and (most important, he insists) “Daddy” has been riding a rocket to culinary stardom since he fell in love with the hospitality world and decided to become a chef, and he shows no signs of slowing down.

After graduating from the Culinary Institute of America in 1983, Zakarian began his career at Le Cirque in New York, where he rose from pastry sous chef, to chef, to chef de cuisine in only five years. He went on to preside over some of the most acclaimed kitchens in America, before opening his first restaurant in 2001, Town, which was awarded three stars by The New York Times.

Ever since, Zakarian has been lighting up the hospitality landscape with a string of luminary restaurants, notable for their sophistication and timeless style. Among them are The Lambs Club and The National in New York; Continue reading »

Healthy Profits

By Deanne Moskowitz

Recently, Robin Selden, managing partner and executive chef of Marcia Selden Catering & Event Planning in Stamford, Conn., took a smart step to “keep up with the times.” She assigned a chef the role of developing recipes weekly that are healthy, “sexy and exciting,” and, since the chef herself is gluten-intolerant, every dish is designed with a gluten-free and vegan twist. Selden sees demand for “a much healthier way of eating,” so lately she’s “always thinking about that person who has a dietary concern and/or wants to eat healthier.” Continue reading »

Feeding the Imagination

By Sara Perez Webber

How do you “station”? For many caterers, this ever-popular way of serving food at an event is a chance to not only show off their cuisine but their showmanship. “We want to create experiences that capture guests’ interest and attention,” says Bobby Stern, president of Riviera Caterers in New York City. “Our clients are constantly asking us to push the envelope.” Continue reading »

Two Steps to Profitability

By Sandy Korem, CEO of The Catering Coach and The Festive Kitchen

As an independent caterer or restaurant owner, you likely spend a lot of time looking at the bottom line. You worry about the dollars in and the dollars out. How can you fix it so that everyone who works for you is worrying about the bottom line? In restaurants, the back-of-house employees are educated about spending, but are you educating your catering sales team on the same issues? Continue reading »

Icing on the Cake

The scoop on in-demand wedding desserts sure to hit that sweet spot

By Sara Perez Webber

Dessert tables are still hot, and macaroons aren’t going anywhere anytime soon. What other sweet treats are wedding clients asking for, and what cake designs are in? To find out, we asked a few caterers, and rounded up some ideas you may not have considered. Continue reading »

State of the Unions

Three caterers share the top trends—
from water bars to restaurant-style menus—
they’re featuring at their weddings

By Sara Perez Webber

What’s the “something new” at weddings these days? To find out, we asked three caterers from different areas of the country to tell us the trends they’re featuring—and clients are requesting—at their wedding receptions. Here’s what they had to say. Continue reading »

Profile – The Art of Catering

By Sara Perez Webber

As CEO, Simon Powles orchestrates the success of Starr Catering Group, which serves customers at iconic cultural centers and beyond

How do you get to Carnegie Hall? Well, you could practice, practice, practice, as the old saying goes. Or you could hold a wedding or function there—an increasingly popular option at the iconic New York concert hall, where Starr Catering Group is the exclusive caterer, orchestrating a thriving special event business.

“Over the last 12 months, the event spaces in the new education center that sits above Carnegie Hall have been extremely popular,” says Simon Powles, CEO of Starr Catering Group ( “The spaces, including a rooftop terrace, boast stunning views of Central Park and the surrounding city skyline.” The “grandeur of hosting your event at the world’s most famous theater” adds to the venue’s allure, says Powles. Continue reading »